Mass text messaging is referred to the dissemination of large numbers of messages for delivery to mobile phone terminals. Mass text messaging is used for the function of mobile marketing, enterprise and entertainment and is used by banks, media companies and consumer brands. Not only is mass messaging cheap but also its an effective solution for contacting many groups of people either in organization or outside the business. By use of mass messaging clients and staff are kept informed, developing of relationships is done and generation of engagement aided. Mass messaging is quite an easy process and doesn’t require any technical skills. The process of mass messaging is just subscribing to mass text messaging service, logging into the account is followed through, uploading of the contact list, composing of the message and clicking send.
With respect to delivery rates, open rates and spikes in engagement the mass text messaging software keeps the individual informed with respect to delivery rates, open rates and spikes in engagement. The use of analytics of the previous mass messaging is done in order to fine tune the next mass text message. The features of some software allow for enabling the saving of text messages as templates for use in the future and scheduling in advance mass text message so as to prepare the message in time and send when most convenient.
The mass texting messaging service is receives the replies of the mass text messages and are viewed by online software or forwarded to the personal mobile device as a message. There are some tools for creating a mass text messaging database. Mass texting is a permission based activity that requires creation of mass text messaging database.
In order to join the mass text messaging service potential contacts are sent short codes and keywords to invite them. The keywords used by companies are unique and are rented by the month. Clicking to join widgets that can be placed on the website or on Facebook page is one of the tools creating a database. Some of the areas in which mass text messaging is applied include; messaging for retail business, for schools, employers, political parties and churches.
A practical application of mass text messaging in retail business is that it aids in sending of discount coupons which the redemption rates for discount which are quite high as compared to using normal ways. Mass text messaging for employers as a practical application is used for advertising job opportunities while its an effective way of maintaining contact with field workers who are out of internet service. After a service, a client is required to leave a feedback on the quality of the service offered. Information obtained is very critical to new clients looking to use the companies mass text messaging services. The company uses feedback from customers to better their services all through.