Getting Started into Commercial Photography
What differentiates commercial photography from other forms of photography is that this type makes use of well-taken photos for commercial purposes that will be useful for advertisements, sales pitches, brochures, product placements, and merchandising. Venturing into commercial photography requires more than just the number of photo profiles that have been produced and recognized, the technique and skills that you, as a photographer, have come to master, but that you have also got to learn the business side of mounting it, such as copyright laws and marketing strategies.
Due to a huge possibility of covering similar photo subjects by photographers, a commercial photographer must understand the basic steps of registering his works into the protective custody of copyright laws to prevent the copying or unauthorized use of his works by illegal means and, thus, by registering his works as intellectual properties, he obtains the means of legal protection from infringement. By registering one’s works, the copyright office presents a public record of each photographer’s ownership of the photo material. Another aspect into copyrighting is that when a commercial photographer owns the copyright to his works, he can allow others to use his photo materials, for him to earn an income, through the act of licensing, which is a written agreement with terms and conditions stipulated in it.
Since commercial photography is a business, it is equally important to have insurance to protect your properties from fire, cameras and related tools can be lost, stolen or destroyed, or human models may get hurt during an undertaking and recover the financial losses through the insurance coverage. You can weigh down on these types of insurance coverage – comprehensive general ability coverage for bodily injury and property damage, owned and rented equipment coverage, computer and mobile device coverage, portfolio coverage, business content coverage, and so many more.
One important area of consideration in venturing into commercial photography is the process of computing the cost of doing business, prior to coming up with a price assignment, which can be formulated by simply following this calculation, given by the American Society of Media Photographers (ASMP): non-reimbursable expenses + desired salary = the total overhead cost divided by the number of billable days = the total cost of doing business. In the age of digital information, it is very important for commercial photographers to channel their marketing strategies into this technology by using communication in a consistent mode to their potential clients through emails, phone calls, or using social media, and building a website to showcase the business profile and photos and investing on SEO to have the website be ranked in the search engine servers.