Everyone of us is very familiar what As Seen On TV products or infomercials are since we always stumble upon them everytime we watch television. They often last for about 30-minutes or in between commercials lasting 2-minutes airtime. As Seen On TV products are sold by making the customers think that there is a problem, convince them that the product is the solution, explain why, and sell it an impulse price-point. Once a customer is convinced, he can call the toll-free telephone number provided for a direct-response mail-order. Although it is a simple marketing strategy but As Seen On TV products are reported to generate an income of $400 billion dollars each year.
Odd pricing or psychological pricing is also being used to sell the As Seen On TV products. This is based from the idea that the first digit of the price resonates the most considering that we read from left to right. That’s why shoppers are more likely to buy a product for $4.99 than an identical one for $5 the item that starts with a 4 just seems like a better deal than the one that starts with 5.
Actors of As Seen On Tv products have excellent convincing skills. In addition, they entertain the viewers by mixing in a bit of humor.
As Seen On TV product details are explained thoroughly during the whole air-time. Unlike those products displayed in the malls where the customer has to make the effort of reading the details just to get to know more about the product. The actors also provide a demo on how to use the product.
For working individuals who have no time to go the mall because of a tight schedule, As Seen On TV products is a blessing. With the convenience of calling the toll-free telephone number provided on the television screens, the customer can purchase the product while lying on the sofa and have it delivered on his doorstep.
As Seen On TV products compete with products sold in malls. The list of items they sell are numerous and the customers can conveniently select between those. As Seen On TV products ranges from the kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children.
As Seen On TV products are also available on the internet. Just in 2015, As Seen On TV has allowed manufacturers and sellers of TV products to sell their inventory through its website New Easy. This expansion gained them more customers from around the world.
Televisions are still mediums being used by businesses to advertise their products. These advertisements wouldn’t continue to air if they weren’t profitable and effective. It is truly the fastest or most efficient way to reach millions of consumers, build brand awareness, and fast-track your way into retail.